Jr. Content Creator – Crave Cupcakes
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Careers

Jr. Content Creator

Crave opened in September 2004 with a passion for baking. We bake today, the same way we started, from scratch each morning cracking every egg. The best part of our day is sharing our cupcakes, cakes, and cookies with our customers. We now have six Crave locations; four in Calgary, one in Edmonton and one in Saskatoon. We pride ourselves on being a great bakery and a great employer.

This position will involve working on social media and events for Crave. You will work closely with Crave retail teams and Marketing team reporting to our Senior Marketing Manager.

Your Roles and Responsibilities will include: 

• Writing, reviewing, editing and updating content for company websites, blogs, marketing materials and similar platforms.
• Conducting research and interview to learn more about current trends, development and perceptions about the subject matter and then contextualizing your findings.
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions and to promote company initiatives.
• Provide general support for various events, helping set up and take down promotional materials, working the event and gathering content.
• Collaborating with internal department to establish campaign objectives, complete tasks and identify and solve problems.
• Utilizing SEO methods to increase site traffic.
• Suggestion new ways to promote company offerings and to reach consumers.

Specific daily management within Crave:

• Creating, editing and publishing video content, liaising with bakeries to organise and shoot content.
• Scheduling social media content for the month.
• Responding to DM’s, comments and engaging with the community on social media.
• Creating social stories and sharing.
• Identifying influencers and social trends that could work for the Crave brand, presenting to the team and then executing on approved ideas.
• Content idea generation for social platforms.

We are looking for someone who:

• Loves cupcakes, cookies, cakes and the Crave brand as much as we do.
• Loves to engage with people online and in person.
• Super organized, detail-oriented, and takes initiative.
• Is motivated, excited to learn, ability to work autonomously in a dynamic team.
• Has strong interpersonal skills as well as written and visual communication skills required.
• Can plan, develop, and execute multiple projects in a timely manner.
• Is confident and comfortable working in a fast-paced environment.
• 1 year experience in content creation, based in Calgary.
• Has or currently working towards a post-secondary degree or diploma in the marketing and or related industry.

How to apply:

All applications should include a cover letter and resume and can be sent to careers@cravecupcakes.ca, with Jr. Content Creator in the subject line. We will contact successful candidates for interviews and will require a portfolio of work. We look forward to meeting you.