Who We Are
Crave exists to help people connect and these are the moments that remind us that each batch, each bite, is special, full of beautiful memories. These are the reasons we still crack each egg, measure and decorate by hand. With skill, care and kindness, we produce quality baking that’s as scrumptious and special as the people who share it.
Crave Co-founders Carolyne McIntyre Jackson and Jodi Willoughby
Co-founder's Story
Family has always been at the center of Crave.With from-scratch baking, using family recipes, we produce quality baking as scrumptious and special as the people who share it. Growing up on our family farm in High River, Alberta we were able to spend the day playing outside and then come in to learn from the best. Our mom, grandmothers and aunts were amazing bakers. They not only taught us how to bake, but they passed along their values of quality, honesty and integrity down to both of us.
Throughout the years, we both completed university degrees, pursued careers and at last came together to build Crave. It was Carolyne that happened upon what is now the Kensington location while she was on a bike ride through the community. With our grandmother’s chocolate cake recipe and our mother’s secret to irresistible buttercream icing by our side, we opened our first bakery in Kensington in 2004.
Our Team
Our team is a group of women and men (ok, it's mostly women) who believe in celebrating the little things, working hard, supporting one another and baking the best cupcakes we can. Our bakers, cupcake servers, managers, order team and office crew come from all kinds of backgrounds and experiences but we are all united in working on creating a caring community through baking.
We are committed to building a work environment where we can all learn, grow and be our best selves.
We offer comprehensive health benefits for full time employees, extracurricular team building activities and from scratch training for all positions.
WE BAKE TOGETHERNESS
At the heart of each Crave product and experience is connection.
To shop at Crave is to mark a moment, no matter how big or small, and to share that moment with others. If Crave’s products are artful, quality baked goods, then their benefits are enjoyment and sharing. It’s about choosing kindness for yourself and others, in both the good and not so good times. Crave isn’t “just cupcakes”. Crave matters. It plays a role in marking important moments and adds colour and joy to everyday ones.
Crave inspires togetherness. We exist to help people connect.
To celebrate. To console. To remember. To play. For family, old and new. For friends, neighbours, and co-workers. Each batch, each bite, is special. Full of beautiful memories. We are the place our community turns to mark important dates and milestones, or to indulge in a bite of everyday enjoyment. For moments big and small. For joy, warmth and inclusion. With skill, care and kindness, we produce quality baking that’s as scrumptious and special as the people who share it.
Crave co-founders Carolyne McIntyre Jackson and Jodi Willoughby
Co-founder's Story
Family has always been at the center of Crave.
With from-scratch baking, using family recipes, we produce quality baking as scrumptious and special as the people who share it. Growing up on our family farm in High River, Alberta we were able to spend the day playing outside and then come in to learn from the best. Our mom, grandmothers and aunts were amazing bakers. They not only taught us how to bake, but they passed along their values of quality, honesty and integrity down to both of us.
Throughout the years, we both completed
university degrees, pursued careers and at last
came together to build Crave. It was Carolyne that happened upon what is now the Kensington location while she was on a bike ride through the community. With our grandmother’s chocolate cake recipe and our mother’s secret to irresistible buttercream icing by our side, we opened our first bakery in
Kensington in 2004.
Through early mornings, as well as trial and error in Carolyne’s kitchen, the original cupcake menu was developed. We started each morning before sunrise baking as many cupcakes as we could and by the afternoon, we would work in the front of the store helping customers.
From the very beginning, Crave has been a true labour of love.
To us Crave isn’t “just cupcakes”, Crave matters. It plays a role in marking important moments and adds colour and joy to everyday ones. We are the place our community turns to mark important dates and milestones, or to indulge in a bite of everyday enjoyment.
At Crave
We all pitch in.
We all make space.
We all have passion.
We all celebrate.
Our Team
Our team is a group of women and men (ok, it's mostly women) who believe in celebrating the little things, working hard, supporting one another and baking the best cupcakes we can. Our bakers, cupcake servers, managers, order team and office crew come from all kinds of backgrounds and experiences but we are all united in working on creating a caring community through baking.
We are committed to building a work environment where we can all learn, grow and be our best selves. We offer comprehensive health benefits for full time employees, extracurricular team building activities and from scratch training for all positions.
WORK AT CRAVE