We exist to enrich people's lives through exceptional, home-style baking.

Crave co-founders Carolyne and Jodi

We opened our first bakery in Kensington in 2004 with our Grandmother’s chocolate cake recipe and our Mother’s secret to irresistible buttercream icing. We started each morning before sunrise baking as many cupcakes as we could and by the afternoon we would work in the front of the store helping customers. From the very beginning, Crave has been a true labour of love.

Crave co-founders

Crave co-founders Jodi Willoughby and Carolyne McIntyre Jackson

Baking for family, friends and our customers is simply the most fulfilling thing we do.

The art of baking runs deep in our family. Growing up on our family farm in High River, Alberta we learned from the best. Our grandmothers, aunts and our Mom were amazing bakers. They not only taught us how to bake, they passed along their values of quality, honesty and integrity.

Today Crave has grown to six bakeries and a team of 100 amazing people. Our values continue to live in everything we do though our team, our processes and our baking. We continue to crack every egg, open every pound of butter by hand and only sell fresh baked cupcakes. We believe these processes are essential to the best cakes and cupcakes.

At Crave

We inspire each other, our community and our customers.
We are lifelong learners.
We are kind and welcoming.
We are authentic.
We have fun!

Our Team

Our team is a group of women and men (ok, it's mostly women) who believe in celebrating the little things, working hard, supporting one another and baking the best cupcakes we can. Our bakers, cupcake servers, managers, order team and office crew come from all kinds of backgrounds and experiences but we are all united in working on creating a caring community through baking. We are committed to building a work environment where we can all learn, grow and be our best selves. We offer comprehensive health benefits for full time employees, extracurricular team building activities and from scratch training for all positions.